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McGraw-Hill

Wonders

How to rebrand a well known reading program for classrooms in 2022?

Inspire wonder through an illustrated series of covers that speaks to the Wonder of experience.

Rebrand Wonders National print and digital products, for Grades K–5. Illustrated by Brian Walline.

assess & research:
Design
Market
explore & design:
Branding
Concept
Illustration
Prototyping
develop & deliver:
Archiving
Management
Production
Wonders product development consists of cover development, interior prototypes, and digital navigation.
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Florida Wonders, picking up on the national brand. The series was specific to the state of Florida.
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Cover series for a supplemental Wonders product, WonderWorks.
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