McGraw-Hill

SRA Reading Laboratory

How to refresh a vital 60-year-old reading program for K–12?

Dynamic new design that reflects rich history of the K–12 leveled reading program.

Building on the success of a product used by more than 100 million students in 63 countries.

assess & research:
Design
Market
Media
Planning
explore & design:
Concept
Content
Implementation
Prototyping
develop & deliver:
Archiving
Management
Production
Working with award winning illustrator Andrey Gordeev. The concept was to create two worlds that represent the rich content within each box. The green box was built from the forest floor up. (SRA level 1A–C)
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The blue box was built from the ocean floor up. (SRA level 2A–B) Illustrations also had to be repurposed for the series of teachers books that accompany the box.
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The challenge was to create one scene that could wrap the entire box and also provide visual interest on each surface.
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