Pearson

Auténtico

How to create the ideal blend of print and digital resources to help students develop Spanish language proficiency and cultural understanding?

Present significant cultural destinations as a pathway to the locations.

New brand reflects a Latin cultural influence through color and typographic treatment.

assess & research:
Design
Market
Media
Planning
Explore & design:
Branding
Concept
Content
Identity
Implementation
Prototyping
develop & deliver:
Management
Permissioning
Production
Pearson Auténtico Levels 1–3 feature Machu Picchu, Seville and Mexico City.
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Pearson Auténtico Levels A–B, feature Margarita Island and San Miguel de Allende.
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